A Theory of Marketing; Outline of a Social Systems Perspective

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DUV | 2006-01-01 | ISBN: 3835003046 | 189 pages | PDF | 9,8 MB
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss.