The Big Idea: How Business Innovators Get Great Ideas to Market

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Kaplan Business | 2002-01-15 | ISBN: 0793148375 | 240 pages | PDF | 13,1 MB

This book is perfect for any entrepreneur who would like a dose of inspiration and a quick read. Strauss describes the design process and marketing of many of our favorite products (Palm Pilots, Barbie dolls, Tupperware, cell phones) along with the difficulties these entrepreneurs encountered. Although the word "visionary" is overused in today's business world, these men and women were truly visionaries who marched to the beat of a different drummer. Strauss focuses on different rules of innovation in each chapter, and the book becomes a cohesive (although certainly not exhaustive) lesson on building a business.

Innovate, and Grow Rich! What does it really take to create an amazing, ultimately market dominating product? Attorney and business writer Steven Strauss goes behind the scenes to find out.

Strauss believes that the best way to learn and understand what it takes to innovate is by looking at people who have done it. In The Big Idea: How Business Innovators Get Great Ideas to Market, Strauss tells the real life stories of 30 different products that were truly unique, started as an idea in someone's head, and went on to become household names. He also profiles dozens of creators who helped launch inventions like cell phones, Post-it notes, Gillette's Mach 3 razor, Velcro, Xerox machines, Viagra, Silly Putty, Tupperware, Prozac, Palm Pilots, and more.